(DOWNLOAD) "Sounds and Images of Persuasion: A Primer" by Steven Wisotsky * Book PDF Kindle ePub Free
eBook details
- Title: Sounds and Images of Persuasion: A Primer
- Author : Steven Wisotsky
- Release Date : January 01, 2010
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 69 KB
Description
Lawyers are, on the whole, a well-spoken group and should be so: Their livelihood depends on words, written and spoken, and they speak far more than they write. A 10-page memorandum of law might contain 3,000 or so words, the equivalent of about 15 to 20 minutes of a spoken presentation. Lawyers speak, moreover, in a wide range of venues outside the courtroom: mediations, arbitrations, zoning hearings, talks to an industry or trade association, testimony before a legislative body, meetings with clients, corporate counsel at a "beauty contest," and so forth. A commanding, convincing, and engaging voice is essential in the legal profession because so much of lawyers' work requires speaking to persuade. This article aims to raise awareness of the words, sounds, and impressions that lawyers make in the course of delivering a prepared presentation. Aristotle's Rhetoric, "the earliest authoritative analysis of persuasive discourse" (1) and argumentative techniques, teaches us that persuasive speech rests on a tripod of ethos, logos, and pathos: credibility, reason, and emotion. The audience perception of each is affected by the way a lawyer states his or her cause.
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